Articles & Case Studies
Turning business into human-centered storytelling.
Case Study
How Maytag Embraced Data to Raise Customer Engagement and Sales
Maytag, a renowned appliance brand owned by Whirlpool, wanted to highlight how data drives better customer connections and sales for their latest product.
I collaborated with subject experts to turn detailed insights into clear, engaging copy that tells their story with simplicity and impact.
Thought Leadership
Building a Culture of Learning to Evolve the Healthcare Workforce
Building a culture of learning is key to keeping healthcare teams skilled and engaged. I worked with subject matter experts to create a timely article on how flexible training programs can boost employee growth and retention—especially when hiring and keeping talent is a top priority.
Case Study
How Experience Transformation is Impacting Patients' Lives
A major biotech needed a simpler way to help patients find treatment info and affordable options. I worked with experts to tell their story—showing how we made their digital tools easier to use and helped more people get the care they need.