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Web & Digital
Turning words into clicks by meeting people where they are and guiding them where they need to go.
Commerce and Sales
A neat chance to try something different (and a personal favorite!) We built this page around emotion, tapping into the feeling behind the buy. Think: "add to cart" energy meets business storytelling.


Careers
This was a big one—and one I'm really proud of. I led the copy for a full careers site overhaul, writing every single word across every single page (yes, all of them).
We were rebranding our employer messaging and redefining our tone of voice—making it more human, inclusive and true to who we are. My job? To bring that voice to life in a way that helps future candidates say, "I want in."
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