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Web & Digital

A pretty website gets attention. Great messaging keeps it.

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A standout product marketing moment—and one of the fastest turnarounds. I helped shape the narrative of Slingshot, a signature product capability that needed to stand out (and copy required sign-off from the Publicis Groupe President sign-off. No biggie.)

Sapient Slingshot

Commerce and Sales

A neat chance to try something different (and a personal favorite!) We built this page around emotion, tapping into the feeling behind the buy. 

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Careers

This was a big one—and one I'm really proud of. I led the copy for a full careers site overhaul, writing every single word across every single page (yes, all of them). 

 

We were rebranding our employer messaging and redefining our tone of voice—making it more human, inclusive and true to who we are. 

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